47.5% of brokers now sell ICHRA.
Of those, nearly 1 in 4 have scaled to 11+ clients on ICHRA, proving the model works at scale.
Cost control is the #1 driver.
76% say it's the biggest benefit clients see with ICHRA. 82% say clients will prioritize cost reduction in their next renewal.
Brokers trust that employees can choose their plans.
84.5% agree employees can select the best plan for their needs with the proper tools and support.
92.8% of brokers believe ICHRA adoption will increase over the next five years.
Despite market volatility, broker conviction held steady, consistent with last year's results (92.6%).
The question now becomes not if ICHRA adoption will grow more widespread, but rather how fast.
- 76% agree that cost control is ICHRA's biggest benefit, while 82% say employers prioritize cost reduction in renewals
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85% agree that with proper education and support, employees are capable of selecting the right plan for themselves
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76% believe rising group plan costs will drive ICHRA adoption
47.5% of brokers are currently selling ICHRA, but there's a clear scaling gap.
Half are still testing the waters with 1-2 ICHRA clients, while nearly a quarter have scaled to 11+ clients.
The report breaks down how these broker groups differ in mindset and outlook.
- Brokers with 11+ clients are 17 points more likely to prioritize user-friendly platforms (50% vs. 32.9%)
- They prioritize sustainable broker commissions nearly 2x as often (31.8% vs. 16.3%)
- They are more likely to prioritize platform experience when choosing an ICHRA provider (50% vs. 33%)
