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Introducing the next generation of ICHRA plan selection.

Zorro’s Personalized Benefits Navigator gives every employee high-touch guidance from first question to final choice.

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A conversation, not a form

Turn a traditionally rigid process into a responsive conversation that meets employees where they are.

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Smarter, more informed choices

Narrow dozens of options down to the plans that align most closely with their individual needs and priorities.

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Proactive guidance, no surprises

Help employees understand how their plans would work for them, so they can make their decision with confidence.

Meet Ori, our personal health plan concierge

Go ahead, ask anything. Through every step of plan selection, Ori is there to help.

Ori gets to know what matters to them, then helps make sense of their options with personalized recommendations, clear comparisons, and answers whenever they need them.

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One-on-one benefits guidance, at scale.

Step 1: Share what matters.

Instead of navigating endless screens and confusing filters, employees simply tell Ori about their needs — from who needs coverage to their doctors, prescriptions, budget, and priorities.

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Step 2: Get personalized plan recommendations.

Ori evaluates 50-100+ available plans against the employees' needs and priorities, surfacing the options that align best.

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Step 3: Keep refining until it feels right.

Ori stays with employees as they explore their options — answering questions, explaining the trade-offs, and updating plan recommendations in real time as the chat goes on.

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Ori AI logo See Ori in action.

Experience how personalized guidance can transform plan selection.